Somebody should let him know he doesn't work at one of these corporations anymore he doesn't need to say things like this.

38 Comments

  1. TightwadJoe

    Lmao my first thought was it sounds like someone is looking for a job.

  2. Swagtagonist

    I like Shu, but he has said some pretty dumb shit lately.

  3. Easy to say for someone who makes 80-90 bucks in the time it takes to drink a coffee.

  4. Tschoggabogg303

    He has a Point, we shouldnt buy Shitty Games or too expensive games anymore. Let them lose their stocks and much Money and ill bet theyll Change lol.

  5. Sure 70-80$ games WOULD BE a steal If there were right games, 70$ for Baldur’s Gate 3, Expedition 33 or KCD2 would be fine price, 70$ for another copy paste Ubislop or the same Nintendo game released 77th time is a scam.

  6. If you have to “choose carefully,” then it’s obviously not a “steal.”

    Aside from that, they’re essentially advocating for increased piracy and reduced sales volume. Whether they like it or not, video games are a hobby and will forever be secondary to other essentials of a person’s buying power.

    I’m looking forward to the indie renaissance that’s going to unfold.

  7. Don’t worry, I will very carefully decide which ones I play

  8. nintendothrowaway123

    I have a weird hot take here. I think this will mostly affect the size of backlog, not demand for high-priced games. You’re probably going to spend less on steam sales where you fill your library with games you’ll never play in order to fund the few $80 AAA games one would want. 

  9. Autumn1881

    To excecutives the ideal game generates at least $300 of microtransactions post purchase. A done deal at $70, $80, $90 or even $100 probably doesn’t sound as nice to them as the golden Live Service-goose they are chasing.

  10. clothanger

    as unhinged as this sounds, a lot of redditors forget that tons of people out there have disposable income. and they do find it ok to purchase, for example, the latest Doom, on day 1 with no hesitation.

    this of course has nothing to do with you being a millionaire or not. it’s just a lot of people are accepting this new price. it’s just a fact at this point.

  11. Bagel_Bear

    I do choose carefully by waiting until I can get games 50% or more off.

  12. walnut225

    Yeah completely right on the “Choose carefully how to spend money” part.

    Aka wait X months (unless it’s a Switch/Switch 2 game) and pick up said 70-80$ game for likely 40$ or less. Or wait a year and pick it up for 20$.

  13. flappers87

    If a game came *complete* with the full game on the disc, no content removed for planned “DLC”/ pre-order content, no microtransactions, battle passes, macrotransactions, optimised well with no significant problems, running well on all platforms, with no need for a “day 1 patch”… then sure… some games could be worth that $80 price point.

    But in *reality* this is far from the case. Not only do games ship in broken states, poorly optimised with content locked behind additional payment walls with their “deluxe” editions/ pre-orders… coupled with microtransactions up the whazoo… this is why people are hesitant to spend so much.

    The gaming industry is an unregulated market. Making **significantly** more money than *every other entertainment industry combined.*

    These large AAA publishers grow their profit margins year on year… all while claiming that games are becoming more expensive to make. So if they cost you more money to make… how are you making more money from selling them at the same price point? I’ll tell you… it’s because of all those things I listed above. Where you milk the players wallet for as much as you can. Using dodgy monetisation tactics found on mobile games, hiding content behind additional paywalls and the likes.

    Now you want to increase the base price for all games going forward with no change on the existing monetisation strategies that you have in place.

    That’s not a steal… the only steal is the publishers stealing from our wallets. Especially when you rake in literally billions in profit YoY. How much is enough? I guess it never will be.

    Eventually, people will give up keeping up with all this nonsense and piracy will be rampant again.

  14. Dartmouthpet

    I’m not liking this trend of rich people telling us we need to have less stuff

    I agree with it, minimalism is nice, but the people who have more than most of us and are in some way responsible for everything rising in price aren’t the ones to preach it

  15. Quest_Hub

    The price can be whatever RRP for me as long as I feel what I will get from the game equates to the value.

    Generally I wait for a sale.

  16. p4rc0pr3s1s

    For $80, the game needs to be complete. That’s the issue. We as a community know damn well these will be the same half assed, half finished, poorly performing releases they’ve always been, just with an extra $20 tacked on. And you’ve gotta love the condescending attitude towards the customer. A rich guy describes an inflated price as a “steal.” If you bought a used car from this guy it would definitely have a rolled odometer, hidden collision damage and sawdust in the transmission.

  17. Tolendario

    as if a pampered billionaire has any perspective of the finances of an average person.

  18. Implosion-X13

    Buying the occasional full priced game is fine when it’s worth it. I’d pay $80 a few times a year if I wasn’t scared of getting ripped off.

    It’s the ones that are full price + paid battle passes + premium currency + pricy crossover skins + FOMO + season passes that are the problem.

    Morons pay for all that crap and make it standard business practices. That’s the issue, not 70-80 dollar games.

  19. I have played a few games that absolutely would have been worth every penny of $80. I wouldn’t know that if those games would have cost $80, though.

  20. I love the recent CEOs comments saying “let them eat cake” they are not even hiding it anymore.

    everyone is more worried about trans/gay people or black people in media while these rich assholes keep fucking you over

  21. Legitimate-Gap-9858

    PlayStation is one of the most anti consumer companies no shit he says something like that

  22. Zanman415

    I think I’m in the minority because I’m truly unbothered by all this news of base prices going up. 

    I almost never pay full price for a game anyways, and I have a bit of perspective to understand that prices do go up over time, AND I play a ton of indie games with lower price points to start anyways. 

    I understand, yeah, it sucks when prices go up. And it sucks that Nintendo never truly has meaningful discounts on their first party titles. But there are just so many more incredible ways to experience gaming for far less than AAA game prices on release, and I recommend everyone take a moment to ask themselves if they truly need a new game the moment it releases every single time. 

    Edit: One additional point. I am a MASSIVE Civ/4k/strategy lover. I have not bought Civ VII because it is so painfully obvious from history that the game on release would not be nearly as ready as the game wil become after patches and expansion packs. Civ VI is often available for pennies compared to the new release and is a complete game which will keep a 4K lover happy for hours and hours and hours and hours. 

  23. americangame

    I mean it’s one banana Michael. What could it cost? $10?

  24. FightWithHeart

    I won’t be complaining, because I just won’t buy them.

  25. PuzzledSofar

    None of the executives have a problem with raising prices. Hmm that’s weird I wonder why? Let’s write 45 ragebaiting articles about it!!

  26. UnusualSpecific7469

    This former Sony Exec could’ve chosen his words more carefully, ie don’t say things like people shouldn’t complain, but he has a point though. I mean if the game is good, then USD 70 or 80 just definitely justified because it can gives you many hours of entertainment. I really don’t mind paying more than USD 80 if the game is really great, I have paid a lot more for games in the past.

    For me, doing a bit of research before launch can pretty much filter out most of the game I don’t like. I also don’t pre-order, buy early access or anything with micro transaction. Also, I don’t often buy games on launch day, I wait for fellow gamers feedback first, sometimes I even wait until first 1 or 2 patches release first before buying them.

    If I still end up not liking the game, that’s my problem, just move on.

  27. Gerrut_batsbak

    I have plenty money to spend , i just don’t want to spend 80 euros (and more with 4 different editions, season passes and whatnot) on games that will likely be unfinished and not good.

    I simply skip games that cost that much.

    You can reason about it all you want, its not convincing me.

  28. Hey stop complaining and keep consuming. We got shareholders to feed!

  29. TheBigGalactis

    So if it’s such a steal he wouldn’t mind buying a copy for everyone then right?

  30. I don’t understand why this guy keeps giving interviews. Everything he says is bad.

  31. Former Playstation exec again, someone send them a memo “nobody asked”

  32. ShakeItLikeIDo

    They can charge whatever they want. Last time I bought a game at full price was Metal gear solid 5 at $60 back in 2015. That game alone made me sure not to ever spend that much on a game. I just wait for discounts/sales or use Microsoft points to buy games

  33. I know this is unpopular, but I’m amazed games didn’t become $80 far sooner. Games have been $60 my whole life, yet every other product has went up dramatically, and the budgets and development times on games have went up. So I’m surprised it took this long for $80 tbh.

  34. OrangeYawn

    He’s right. It really is stealing.

    Games use to cost $60-$70 and they were full, tested, meant to be played for fun.

    Now we pay more for product with less effort, more bugs, and not even complete on launched lol.
    The graphics and monotization is where all the effort went.

    We’re getting robbed.

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