The community manager for the game noticed its recent record-breaking influx of players, and is currently trying to get the attention of EA upper management to get the spotlight back on GW2. This is absolutely HUGE news for the franchise, as it's basically been dead in the water since late 2020. We are trying in every way we can to get EA's attention on this game, so do what you can to help out! Spread the word! Take up your arms in defense of this community!
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PS: I would recommend checking out the discussion on the PvZ Garden Warfare subreddit for more info, which also has the actual message from the community manager in question that got the ball rolling in the first place.