EA is looking at putting in-game ads in AAA games — ‘We’ll be very thoughtful as we move into that,’ says CEO
EA is looking at putting in-game ads in AAA games — ‘We’ll be very thoughtful as we move into that,’ says CEO
35 Comments
EA was putting ads in games with BF2142. That was 18 years ago, so this is not exactly a new idea. They were putting real ads on the billboards in-game.
If I trust any company to be thoughtful and considerate as they put ads in video games, it’s EA.
**Some players deem this a distraction, but others accept it as a fact of life as long as the ads are placed naturally and unobtrusively — not going loudly in your face, blocking in-game content, or interrupting your gameplay just to tell you that you should buy this product or subscribe to this service.**
Those gamers: *Ohhhh, Capitalism daddy, breed me!*
Ubisoft already did it
yoho yoho, a pirates life for EA games for me it is then.
Of course they are. Because EA is never satisfied until they have as much money as possible. Fuck EA
This is the “Fuck Around” portion. We have to wait for the rest.
Rush did this in the 90s with 7-Up cans.
Funny when there is a PC mod to change all the billboard images
Welp looks like I will completely stop buying EA games.
I won’t be thoughtful when not buying any EA games. I think the last EA game that I purchased is BF4.
Fine if it’s not immersion breaking. I wouldn’t mind billboards with real ads, as long as it fits in the setting. Don’t advertise the next Battlefield in Sims. Or Apple-Ads in SciFi-Settings.
GIANTS puts ads for DLCs on billboards on the map in fs22, nice little detail.
That beeing said, it’s EA, so they’ll screw this up and will be the most invasive obnoxious approach possble.
Haven’t they already been doing this? I remember seeing ads in the old Need For Speed games from the 360 era.
I haven’t bought an EA game since….well I can’t remember
If the game is free, do what you want. If I’m paying 70 fucking euro’s, keep those ads in your pants.
Both hands around the industrys throat huh? Where did the thoughtless think digital only, as an example, was going!? Toward MORE art, LESS greed and GOOD for we the consumers and fans!? NO F-in way! This is what you support- this is what you invite- and this is what you get us ALL. It gets worse for us all because YOU support it.
STOP being SELFISH and tolerating your money being harassed away from you for ANTICONSUMER corporate greed.
I am not addicted to subscribing to be harassed for my time AND my money AND then MORE money by passively being advertised to against my will. Zero. Zero tolerance for this. Fuck EA. No I do not support you in ANY way shape or form. ..to the ground with these policies for ALL greed OBSESSED companies.
Just when I think I can’t hate Andrew Wilson any more… He goes and throws me a bone.
I remember playing Alan Wake for the first time and seeing Energizer branding on the batteries and the Verizon billboards lol. One of my favorite games
Gaming in general right now can just fuck right off.
What the fuck are they going to advertise in Jedi 3? Blue Milk?
X to fucking doubt. You’re one of the last companies I’d trust with anything much less putting ads in a fucking game.
“We’ll be very thoughtful…”
Thoughtful about what? Your net margins?
EA has bad decisions down to a science wtf
Does this mean AAA games are now subsidized by ad revenue?
Or are we expected to pay the same amount?
Will not buy those games. Period.
if the AAA game with ads is free, maybe i´ll play it. But pay for the product, just to get a huge ad, sounds stupid
Millions cancel cable TV a year because “To many commercials & to much ‘trash TV'”.
So, streaming services adopt the “To many commercials & the ‘Trash TV’. Seems smart…
& now gaming goes for the “Let’s add commercials while releasing ‘trash’ games.
I worked in cable service while getting through college. Number one complaint was:
To expensive for the to many commercials & “trash TV” (reality TV shows).
So I’m sure this will end well… /s (just in case)
They’re going to charge you to remove them.
The amount of people in this thread saying “if they make *these concessions* I’d be ok with it” have clearly never heard of ‘If you give them an inch, they’ll take a mile.’ Which EA will definitely do
“After much thought, we’ve heard your concerns and decided to do it anyway.”
I don’t pay money to be advertised to.
If they were being very thoughtful I think they wouldn’t do it.
I don’t think I’ve bought an EA game since *Spore*. Sucks to be the people buying Sportsball or whatever for the 28th time.
Shame on whoever wrote the article for not mentioning the loom ads on monkey island
If you need to do this to be able to afford to make your games, then your process for making games is too slow and expensive.
Smaller studios can make stuff WAY faster and cheaper than EA