He said processes which should mean enhanced workflow and not replacing devs, so hopefully make dev’s lives easier, but I won’t hold my breath lol
Disastrous_Degree0
For their own bullshit EA sports games? More like 99% of the shit they sell could be AI generated bullshit.
hardy_83
100% of CEO processes could be replaced with AI and be cheaper and more effective.
boot2skull
Nobody wants to hire anymore.
Sabbathius
If you listen closely, you can actually hear all these CEOs getting hard at the prospect. They’ll be able to cut costs 50%, at least. Increase number of games they can push out at least 3x. And probably charge a bit more for them. Not to mention that with a learning, AI-driven monetization scheme that would hand-pick the stuff you’re most likely to like and buy, it’ll drive profits even more. Sure the games will be soulless and hollow, but think of the profits!
ReplyisFutile
And then he wants 60% pay rise
DGenerAsianX
I can see the art teams getting hammered by this. EA makes a ton of revenue based on licensed sports games. A huge cost for those games is the team art assets. Namely, logos and other style guide art assets. Having the generative AI do this means a large number of full time employees with benefits and other compensation elements will no longer be needed.
In a former life, I worked on some of the EASports games. I knew the CEO(he was same level as me back then) and this is the type of strategy he’d back.
KvotheLightningTree
He can barely contain himself. We’re going to lay off *everyone* when we can.
teddytwelvetoes
but CEOs whose sole contribution is “make it worse and raise the price lol” cannot possibly be replaced, and they must be paid several lifetimes worth of money every single year in order to retain such an unrivaled/irreplaceable level of genius
F1ackM0nk3y
EA’s CEO job should be 100% ‘impacted by generative AI’
That or replace him with a capuchin monkey
Dizman7
Nice random number you pulled out of your ass there!
Maybe test it, try it small scale, BEFORE you lay off thousands of people?!
Eh, he don’t care, his golden parachute is secure. Really hope this backfires in their face and ruins the company.
CliveOfWisdom
Most C-level processes could be made totally redundant by drawing a vacant expression on a cantaloupe and putting it behind a desk…
FerretAres
If generative AI is anything like the procedural generation in games like starfield, I’ll pass on that. It all converges toward some bland mush of a game that you have to pay me to play.
LimitedReference
Can’t wait for the “AI will allow artists to work faster on bigger projects! Just adapt to it losers!” techbros’ reaction when the current crop of senior devs are gone. We’ll all suffer the generic slop decay of games that makes Forspoken look like a masterpiece.
redvelvetcake42
The funny thing will be when they implement this and spend double trying to fix what generative AI fucked up only to then spend more on contractors to fix it.
thediecast
Nothing gets the stock market harder than the idea of laying off people. What’s the plan when no one has a job to buy their shit?
ClumsyChampion
I mean, when you copy and paste the game year by year, it get easy.
GeneralQuantum
The recent AI advances are amazing
Not this level of amazing.
There will be layoffs. Then they will rehire.
Current AI is great at quickly deploying basic code and troubleshooting.
Get it to do advanced stuff and watch it pump out a lot of shit that doesn’t work.
dub-fresh
Can you imagine the garbage they’ll churn out when they inevitably go this route.
Hawkwise83
EA CEO: I will fire and replace 60% of you with AI, and continue to make Fifa without major updates every single year. Bitches!
morbihann
How about the CEO’s job ?
Anotherspelunker
Who would expect anything else from this company…
_GALVEN_
Impacted? Sure, by amount sufficient to be relevant? Far harder question.
ProfessorMonopoly
A.I. Should replace all CEOs first. Their entire jobs based on numbers and what computes numbers better than a human a COMPUTER
30 million just opened up in the budget from that one person gone.
tbw_2445
CEO’s are useless. Let’s get AI to replace them
marniconuke
60% of 0% is still 0%
Swagasaurus-Rex
A CEO saying this is a direct stab at his own workforce. It’s a threat in disguise, saying “Do better because I control which of you gets laid off when the AI revolution peaks.”
It’s such a disgraceful way to treat one’s employees. He could be saying we could be making great things, bigger projects than people ever dreamed of with AI and his supremely talented workforce.
But instead he chooses to pit himself against them and remind them they are lucky to have him.
Rabbit_Mayor
Remains to be seen, so far the hallmark of AI’s contributions at large is enshittification.
Don_Pablo512
We should have AI CEO’s while we’re at it if they are so good at doing things!
Yakkahboo
“generative AI” sorry bud, but AI as it is right now is entirely derivative. So use it at your peril.
Hot-Luck-3228
And if my grandma had wheels she would be a bike. Fucking out of touch ceos with bloodlust.
GACGCCGTGATCGAC
How does every CEO seem to understand a technology even a majority of software engineers do not understand?
FlingFlamBlam
I never thought I would quit playing video games in my life, but if the industry is going in the direction of replacing the majority of workers with AI, I’m out.
I don’t necessarily mind AI in gaming, but I would like it to be used as a “force multiplier” that allows current workers to do more/things that would have been impossible before. Using AI to continue doing the same old tricks, but with way less workers, is super lame.
Periodic_Disorder
100% of CEO duties could be impacted by any AI
WispyDan14
C-Suite douchebags always get a hard on thinking about replacing their employees with AI, but honestly wouldn’t it make much more sense to replace the CEOs with AI?
I mean an AI CEO can analyze data and trends to make decisions much better than a human CEO, and won’t constantly give itself questionably deserved raises and bonuses, saving the company so much more money, one CEO can cost as much as dozens if not hundreds of regular employees. Something for the shareholders to consider.
drunkenitninja
99 percent of CEO functions could be “impacted by generative AI”.
AhmadOsebayad
he said this after firing 5% of their workforce which is thousands of workers
Stoly23
It’ll be pretty funny once boards of directors find a way to replace CEOs with AI.
McNasti
Funny how reddit reacts here compared to when its about truckers loosing jobs because of automation
NatoBoram
I mean…
100% of my dev process is impacted by generative AI because I use Copilot and CodeRabbit
LKRTM1874
Dang so now FIFA/Madden will continue to be the exact same year on year but the Ultimate Team cards will be AI generated? Probably spammed out at like 5x the speed as well? What a win for sports fans everywhere.
mikeydavison
100% of EA CEO could be replaced by generative AI
zaxisprime
We already ship shit products. We can do that with AI and lower overhead.
Haddmater
Only if the subhuman sack of shit chooses that path. It’s literally up to him. His phrasing like it’s out of his hands is pathetic.
Moniguess2
If I see a game that decided to replace its art team with ai generated art I feel like it’s a big downgrade and people should not buy it out of respect for the art industry.
Just my opinion, I’m not sure about everyone else
kaijumediajames
PISS OFF WITH AI
SaltyBundle
Probably because 60% of all of their releases are fixing bugs from last years title.
AragornElesar
Should lay himself off, can pay 200 devs 100k a year for the same amount of money.
50 Comments
He said with a gleeful smile
He said processes which should mean enhanced workflow and not replacing devs, so hopefully make dev’s lives easier, but I won’t hold my breath lol
For their own bullshit EA sports games? More like 99% of the shit they sell could be AI generated bullshit.
100% of CEO processes could be replaced with AI and be cheaper and more effective.
Nobody wants to hire anymore.
If you listen closely, you can actually hear all these CEOs getting hard at the prospect. They’ll be able to cut costs 50%, at least. Increase number of games they can push out at least 3x. And probably charge a bit more for them. Not to mention that with a learning, AI-driven monetization scheme that would hand-pick the stuff you’re most likely to like and buy, it’ll drive profits even more. Sure the games will be soulless and hollow, but think of the profits!
And then he wants 60% pay rise
I can see the art teams getting hammered by this. EA makes a ton of revenue based on licensed sports games. A huge cost for those games is the team art assets. Namely, logos and other style guide art assets. Having the generative AI do this means a large number of full time employees with benefits and other compensation elements will no longer be needed.
In a former life, I worked on some of the EASports games. I knew the CEO(he was same level as me back then) and this is the type of strategy he’d back.
He can barely contain himself. We’re going to lay off *everyone* when we can.
but CEOs whose sole contribution is “make it worse and raise the price lol” cannot possibly be replaced, and they must be paid several lifetimes worth of money every single year in order to retain such an unrivaled/irreplaceable level of genius
EA’s CEO job should be 100% ‘impacted by generative AI’
That or replace him with a capuchin monkey
Nice random number you pulled out of your ass there!
Maybe test it, try it small scale, BEFORE you lay off thousands of people?!
Eh, he don’t care, his golden parachute is secure. Really hope this backfires in their face and ruins the company.
Most C-level processes could be made totally redundant by drawing a vacant expression on a cantaloupe and putting it behind a desk…
If generative AI is anything like the procedural generation in games like starfield, I’ll pass on that. It all converges toward some bland mush of a game that you have to pay me to play.
Can’t wait for the “AI will allow artists to work faster on bigger projects! Just adapt to it losers!” techbros’ reaction when the current crop of senior devs are gone. We’ll all suffer the generic slop decay of games that makes Forspoken look like a masterpiece.
The funny thing will be when they implement this and spend double trying to fix what generative AI fucked up only to then spend more on contractors to fix it.
Nothing gets the stock market harder than the idea of laying off people. What’s the plan when no one has a job to buy their shit?
I mean, when you copy and paste the game year by year, it get easy.
The recent AI advances are amazing
Not this level of amazing.
There will be layoffs. Then they will rehire.
Current AI is great at quickly deploying basic code and troubleshooting.
Get it to do advanced stuff and watch it pump out a lot of shit that doesn’t work.
Can you imagine the garbage they’ll churn out when they inevitably go this route.
EA CEO: I will fire and replace 60% of you with AI, and continue to make Fifa without major updates every single year. Bitches!
How about the CEO’s job ?
Who would expect anything else from this company…
Impacted? Sure, by amount sufficient to be relevant? Far harder question.
A.I. Should replace all CEOs first. Their entire jobs based on numbers and what computes numbers better than a human a COMPUTER
30 million just opened up in the budget from that one person gone.
CEO’s are useless. Let’s get AI to replace them
60% of 0% is still 0%
A CEO saying this is a direct stab at his own workforce. It’s a threat in disguise, saying “Do better because I control which of you gets laid off when the AI revolution peaks.”
It’s such a disgraceful way to treat one’s employees. He could be saying we could be making great things, bigger projects than people ever dreamed of with AI and his supremely talented workforce.
But instead he chooses to pit himself against them and remind them they are lucky to have him.
Remains to be seen, so far the hallmark of AI’s contributions at large is enshittification.
We should have AI CEO’s while we’re at it if they are so good at doing things!
“generative AI” sorry bud, but AI as it is right now is entirely derivative. So use it at your peril.
And if my grandma had wheels she would be a bike. Fucking out of touch ceos with bloodlust.
How does every CEO seem to understand a technology even a majority of software engineers do not understand?
I never thought I would quit playing video games in my life, but if the industry is going in the direction of replacing the majority of workers with AI, I’m out.
I don’t necessarily mind AI in gaming, but I would like it to be used as a “force multiplier” that allows current workers to do more/things that would have been impossible before. Using AI to continue doing the same old tricks, but with way less workers, is super lame.
100% of CEO duties could be impacted by any AI
C-Suite douchebags always get a hard on thinking about replacing their employees with AI, but honestly wouldn’t it make much more sense to replace the CEOs with AI?
I mean an AI CEO can analyze data and trends to make decisions much better than a human CEO, and won’t constantly give itself questionably deserved raises and bonuses, saving the company so much more money, one CEO can cost as much as dozens if not hundreds of regular employees. Something for the shareholders to consider.
99 percent of CEO functions could be “impacted by generative AI”.
he said this after firing 5% of their workforce which is thousands of workers
It’ll be pretty funny once boards of directors find a way to replace CEOs with AI.
Funny how reddit reacts here compared to when its about truckers loosing jobs because of automation
I mean…
100% of my dev process is impacted by generative AI because I use Copilot and CodeRabbit
Dang so now FIFA/Madden will continue to be the exact same year on year but the Ultimate Team cards will be AI generated? Probably spammed out at like 5x the speed as well? What a win for sports fans everywhere.
100% of EA CEO could be replaced by generative AI
We already ship shit products. We can do that with AI and lower overhead.
Only if the subhuman sack of shit chooses that path. It’s literally up to him. His phrasing like it’s out of his hands is pathetic.
If I see a game that decided to replace its art team with ai generated art I feel like it’s a big downgrade and people should not buy it out of respect for the art industry.
Just my opinion, I’m not sure about everyone else
PISS OFF WITH AI
Probably because 60% of all of their releases are fixing bugs from last years title.
Should lay himself off, can pay 200 devs 100k a year for the same amount of money.
Slop today slop tomorrow