Imagine getting up on stage for a presentation that would have cost in the ballpark of $500,000, all to promote your new video game, and instead of having people talk about it, they are instead talking about:

a) Your stupid hat

b) How your little speech sounded like a wizard breathed life into a downvoted Reddit comment.

‘Splitgate 2’ CEO ‘Ian Proulx’ says he created it because “I’m tired of playing the same Call of Duty every year, and I wish we could have Titanfall 3.”#SummerGameFest pic.twitter.com/JP7JZO8a3B

— DETONATED (@DETONATEDcom) June 6, 2025

Also worth noting, in case you were wondering about the black hat, a colour choice made popular during the 2024 election campaign by Elon Musk:

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