Ex-Nintendo marketing leads claim the company will never abandon physical media as they “realise the importance” of real games
Ex-Nintendo marketing leads claim the company will never abandon physical media as they “realise the importance” of real games
22 Comments
Aren’t switch 2 games basically just download keys for online games now though?
Yet they continue to undermine it. Nintendo made the Switch a minefield by permitting publishers to sell physical games that didn’t contain the game. A lot of the time you cannot know what you’re getting unless you buy it, or at least wait for reports online and others to inform what you’re getting.
Nintendo maintain an iron-fisted control over the platform. One policy change and they could have halted this, instead they’ve allowed it to run rampant.
Millions upon millions of carts will be worthless and are destined for landfills.
So someone who isn’t associated with Nintendo any more making a wild guess about Nintendo’s future huh?
Nintendo said at least all of their 1st party games will have physical copies, it’s up to the 3rd party devs to release it or not I guess.
Translation: Nintendo fans will buy physical at a premium and Nintendo loves money so they will keep selling physical.
Trash. Physical media isn’t getting more expensive. The margin of profit these companies want is getting larger. I’m committed to playing all my older games and then emulators wait after that. Maybe they’ll get the hint that nobody likes the direction “ownership” of games is going in when you’re paying more than ever and just waiting for them to turn the servers off.
For $70+ a game, they can say whatever they want.
Doesn’t mean I have to buy it.
Physical games will always remain important just for taking up space on a shelf.
How physical games are delivered is going to change over the years, I do forsee a future where they keep selling the cases but just put download codes or 10mb license file disks, but they’ll persist. Just having your game on a physical shelf where someone who doesn’t follow gaming news and doesn’t keep up to date with stuff can wander by and find new games to play is important, and especially so for the gift market.
It doesn’t matter what’s inside the case anymore. But they will always want that shelf space.
Doug Bowser (current president of Nintendo America) was an EA executive from 2007-2015. I don’t have high hopes with where Nintendo is headed
“Never”
Yes they will.
Hm
I’m assuming their primary interest lies in how a customer physically coming to the store is more likely to leave with additional merch and peripherals.
Given their track record, there’s no shot this is about protecting the integrity of physical media or the right share/resell. I figure Nintendo leadership sees profits in continuing to pursue physical distribution. Especially since download-key cartridges are cheaper to produce than encoded ones.
Ex Nintendo marketing lead should probably find a new job.
Haven’t bought a physical version of a game in 9 years even last one I got was a freebie via work.
Everything via steam, PSN, Nintendo shop and game pass.
“Real games” that don’t come in the cart and have consumer rights controls baked in…
Let me guess, the goats Kit & Krysta
Smart move. Nothing beats actually owning your games instead of just licensing them.
claimed by someone who doesn’t even work at nintendo anymore lol
Ex-Nintendo marketing leads reveals they are hideously out of touch with both the market and what Nintendo are doing.
Based if true
I think being a toy company and having physical products on store shelves is still a big part of their DNA, even decades after their pivot to videogames.
Never say never
Specially at the sweet price of 90€! Thakns again Nintendo for saving gaming!