Xbox One Reveal, almost 11 years ago. It’s still crazy to me that the ones in charge let these people go on stage and say these words.
Xbox One Reveal, almost 11 years ago. It’s still crazy to me that the ones in charge let these people go on stage and say these words.
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They showed a clip of The Price is Right?? 🤦♂️
They really had no idea who their market was.
They could have walked out flipping us off and saying every curse and slur imaginable and telling us all to go F ourselves and had the exact same effect
The irony is that they were not wrong. Consoles *are* moving away from physical media (so you can’t trade games), streaming and subscriptions are getting bigger. TVs are loaded with applications that track and listen to you. We own less and less stuff, not just games.
In a weird, apocalyptic way that presentation was very prophetic…
They also openly, in a much nicer way, told people to go fuck themselves if they did not like the idea that the console required an internet connection to function and that they should get a 360 instead.
“Xbox, go home”
At the end of 360, Xbox really did have a chance to become the dominant console out there, but higher ups at Microsoft really fucked up big time and undid all that the 360 era did, probably even still feeling the effects in this generation. Doubtful they can recoup to the 360 days in whatever comes after Series X/S.
They never recovered from this
I still remember him being asked by Geoff Keighley about customers who could not log into the internet consistently, and him saying they had a product available for them to use: the Xbox 360. Geoff was dumbfounded at the audacity of such a statement.
It was so insane that the Military Times newspaper told US service members not to buy the console and get PS4s instead.
For the anniversary of the original Xbox Microsoft released a documentary on YouTube called Power On: The Story of Xbox (it’s great) about the history and making of every Xbox. When they get to Xbox One, they fully admit that’s where they lost the console war. They say they ruined all the goodwill they had from the Xbox 360 and admit they prob won’t ever recover. It’s worth a watch.
PS4 won that generation through the mistakes of Xbox. Don’t get me wrong, the PS4 is a great console, but for its early days Sony got a lot of mileage from basically saying, “see those guys over there that you hate, we’re the exact opposite!”
I think someone at MS had a bunch of data that everyone was using their 360s for tons of hours to watch shows
and that may be true, but it’s not why they got the 360
Why does that guy keep trying to “call a doody”.
Does it have TV?
lol, that pose in the thumbnail is so iconic, I still wonder why it never took off as a meme.
Don Mattrick singlehandedly irreversibly fucked the Xbox brand with this reveal.
Xbox still hasn’t recovered from this
Gives you a perfect and I mean PERFECT window into upper management in any industry. Most of them have no fucking clue.
Yup, and they’re still struggling today since they never full recovered. These people almost wiped out the whole Xbox brand as we know it.
It’s crazy to me how so many of the ideas they were shit on for have become the norm. lol
That guy single handedly almost destroyed the Xbox Brand. It took a lot of work, but, they finally put out the fires. They’re still struggling to this day, but, it could have been worse. Way worse.
Mandatory Kinect. Always online. No sharing games or buying/selling used games. It was like a video game dystopia had arrived. Also, the name was fucking stupid.
I liked the tv thing with my computer
Don Mattrick looks so nervous here… like even he knows how much people hate it.
I will never forget watching this live, mouth agape, in total disbelief at this press conference.
This has always been one of my favorite clips of all time. It just gets more ridiculous the longer it goes, can’t help but laugh even years later. A dog, someone you care about!!
The [abridged version](https://www.youtube.com/watch?v=0ut_GtlqpR4) of this reveal is still an all time favorite and was recently taken down and *thankfully* re-uploaded. There are quotes from this video that live rent free in my head even ten years later.
It all started with whomever named it the Xbox one. So stupid
Surely this is used as an example of what not to do in like business/marketing degrees or something?
Don Mattrick killed a brand in one console launch. He was crap at EA too.
They never really recovered from this.
This was so bad that brand loyalty didn’t even save them
Never seen this lmao