So, instead of typing your question in Google, you went to the effort of making a whole ass meme about it?
2Scribble
I know, I just don’t care
Like, fam, honestly, do you have ***any idea*** how many committees and filters and departments a corporate company sends a product through before it gets out???
This is just one of the many steps on the road to release – and if a third party wasn’t gonna do it, then some department head inside the company ***itself*** was gonna do it đ
Welcome to Corporate Standard – pull up your uncomfortable desk chair in your windowless cubicle and get to work like the rest of us
I mean, on a scale of 1 to 10, this doesn’t even register when we’ve got shit like GAAS – Quadruple A gaming and CEO’s sexually assaulting their developers đ
ZimaGotchi
They’re inclusivity consultants for video game developers. They worked on Suicide Squad, which was a failure, and they’re struggling to preserve their reputation while being piled on by conservative activists.
HomelanderCZ
Just bunch of racist hating white people. That’s all they are, nothing else to them.
IMTrick
They are the recent target of anti-woke activist gamers for their work as diversity consultants.
The argument is typically that they’re the reason for certain games’ failures, which typically ignores the successful games they’ve worked on, and that the issues with the failed games they were involved with having nothing really to do with diversity.
There’s a decent chance this’ll get me downvoted to oblivion in this sub for saying it, but it appears to be mostly an outlet for bigots and misogynists looking for a place to direct their misplaced anger.
AlexRaEU
activists larping as consultants because big publishers take ESG funds from big companies to make games more “diverse”. [Here is a concise Video from a couple months ago explaining the why and who of whats been happening.](https://www.youtube.com/watch?v=zk0YY5gk3_A)
Deimos_Aeternum
Don’t be afraid. It’s never too late to be informed.
ImHenryCellars92
They’re inclusivity consultants that have been exposed as narcissistic bullies. What they do is completely unnecessary anyway. In house writing teams should not be concerned about these people. Developer’s should make their games freely and however they want to. The gaming public will judge after that.
Squabbles123456789
They are a company that tries to scare devs into making everyone a POC and queer because if they donât twitter will yell at them, they have their stink on many recent games, all of which suffered for their involvement, even Spider-Man 2.
lol the downvotes, that is literally what THEY say they do folks.
blaggablaggady
They took that joke and turned it into a company.
âHow do you make a dead baby float?â
N7Tom
They are a consultancy firm which offer insights into diversity and sensitivity and things like that.
Game companies will reach out to them and ask them to take a look at their stories and characters to look for any potential harmful tropes or double meanings they don’t want to convey. SBI will, I’m guessing, provide a list of suggestions and improvements and the game company will choose whether to implement them or not.
They’ve worked on games like Spiderman 2, Alan Wake 2 and Suicide Squad: Kill the Justice League.
The usual suspects have taken issue with this, and are having a full blown tantrum. They are less ‘Sweet Baby Inc’ and more ‘Screaming Toddler Inc’.
How people honestly go through their lives like this, I have no idea. But hey, it makes for some good comedy.
_baun_
They’re just the target of a bunch of right winger incel weirdos. You’ll notice a common thread among the people who are freaking out about them.
Watching steam forum dwellers short circuit when they realise Valve is on the Sweetbaby website is quite something
Fischgopf
Sounds like a Company that sells only the most degenerate porn.
UnwantedHonestTruth
They’re a video game studio that is known for injecting Identity Politics into everything they do.
They are also known for attacking people and trying to get them banned off platforms for not liking them.
Radiant_Dog1937
They were involved in recent terrible titles like, God of War Ragnarok, Alan Wake, and Spider Man. If the stories are true, they are the ones responsible for Kratos being recast as Caitlynn Jenners. /s
Gunfreak2217
My understanding is they are a company that assess diversity and stuff to raise what essentially is a companies social credit score. Itâs to make them look good for being progressive.
Itâs a completely nonsensical score that is more for company PR and stock investing reasons than anything.
Theyâve influenced games that have been both unsuccessful and successful.
But they exist primarily to make a company look good, a score a company can point to, to say âhey we are goodâ
But this problem of ESG scales across MUCH more than just video game. It goes to companies from like Apple to Toys are Us. So itâs primarily to deflect bad company practices.
Like Nike can go âwe have a high ESG score so we are a positive force in the world for human empowerment!â But in the meantime actively contract companies that employ child labor, poor work condition, etc.
Itâs a score used for deflection. And video game companies use it to perhaps cover up negativity for crunch, low wages, layoff culture, etc. because those donât affect the score. The things that actually matter.
TheLowlyPheasant
They make Sweet Baby Ray’s bbq sauce
creamer143
They’re narcissistic bullies who insert left-wing propaganda into games under the guise of “inclusion” and “diversity”.
SpiritedMouse4300
Pointless diversity hires that don’t need to exist
TonberryFeye
Their job is to tell game companies to put a chick in their games and make her gay and lame.
rarz
Basically a company that provides consultants for content writing and checking. They aim to make sure the material is inclusive – if the studio is interested in doing so. Some make use of Sweet Baby Inc. or similar service providers. Some do not.
Anyway, some people discovered SBI and listed all the games they worked on, some of which have been financial disasters. Some not. Lots of opinions thrown around and a lot of drama.
WickedFox1o1
They’re just a consulting firm that some devs hire to check for inclusion and diversity in their games and they worked on games like spider man and god of war. Ultimately they’re pretty harmless but you’ll always have people freaking out about weird things I guess.
Maleficent-Vater
They get paid to tell Devs to make Characters black/gay.
ChuggsTheBrewGod
They make racist sauce from what I’ve gathered.
fourthords
> **Sweet Baby Inc.** is a Canadian narrative development and consultation studio based in Montreal. Founded by former Ubisoft developers Kim Belair and Ari MacGillivray, the company consults on video game narratives during development to promote safer working environments and diverse representation within game narratives and studios. Sweet Baby has consulted with several developers and games, including *Sable*, *God of War Ragnarök*, and *Alan Wake 2*. The studio came under scrutiny in 2024 by online users who claimed it promoted a “woke agenda”.
Itâs nothing, just ignore it⊠the whole thing just is a bunch of loud bigots getting mad about POC and LGBTQ representation in gaming.
DavidTheWaffle20
From what I have seen they basically a consultant on diversity in gaming. They have helped in the production of both good and bad games. People are worried that their influence has made games worse. Also I have seen that people involved in GamerGate are working for Sweet Baby Inc. I dont if thats true but someone can fact check me.
zczirak
Itâs an extremely racist chick that says unhinged stuff online and started a company where she helps other companies with⊠well nothing really sheâs quite useless too
cdurgin
Well, lots of people have already answered what they do, but I’ll go on a little further. For a lot of people, what they are is part of a bigger problem. One that is killing many bigger game studios.
The real problem I have with them is that they are, in no way, trying to improve any game they work on. An enjoyable experience is simply not one of their objectives.
They are far from alone with this, and hardly the worst piece of the puzzle, but it’s just one more road block between a dev wanting to make a great game and the wealthy elite wanting to make something that maximizes profits.
DarkLordKefka
Itâs a DIE consulting company focused on narratives, character arcs, and diversity stuff. Theyâre currently getting bent out of shape that some Brazilian doesnât like the games theyâre involved in, and have started a harassment campaign against the guy.
TwitzyMIXX
American rapper, and good friend of DaBaby and Lil Baby
Ora_00
Inclusivity consultants that add nothing neccessary to the games they work on.
Leading-Fig1307
Political activist “consultants” that pressure/coerce/shame/force Progressive ideology (“The Message”) into game writing versus letting things develop naturally as good or bad writing…now you have a green-haired 20 year-old with the most recent pronouns telling you your protaganist is too white and needs to be gay. Think of the Commissars of old Soviet Russia, but in game writing, or if the Mob decided they were Marxists now, and have you fired/cancelled based on the Court of Twitter instead of just breaking your knees. They use fear to get what they want.
I think it’s pretty much propaganda quality-control in the entertainment median. I also doubt SBI is the only one…it’s just one company that got noticed. Black Rock has a _ton_ of money to bait companies to hire these “consultants” to force change (DEI). A lot of these board heads were greedy and have open their doors wide, but now their profit margins are tanking and realized they made a horrible deal. I believe a lot of gaming companies are liquidating staff to purge the cancer…it won’t work. The fans (the consumer) is where the power lies, not activist consultants and Twitter. Their greed and stupidity has left them burning in a hole đ€Ł
Michiavelli once mused on the fact that if the people fear you for enough time eventually it will blossom into full-blown hatred and your destruction. I say start playing those fiddles.
fuzzmeisterj
It’s only an issue in twitter and issues on twitter are not worth anyones time.
36 Comments
So, instead of typing your question in Google, you went to the effort of making a whole ass meme about it?
I know, I just don’t care
Like, fam, honestly, do you have ***any idea*** how many committees and filters and departments a corporate company sends a product through before it gets out???
This is just one of the many steps on the road to release – and if a third party wasn’t gonna do it, then some department head inside the company ***itself*** was gonna do it đ
Welcome to Corporate Standard – pull up your uncomfortable desk chair in your windowless cubicle and get to work like the rest of us
I mean, on a scale of 1 to 10, this doesn’t even register when we’ve got shit like GAAS – Quadruple A gaming and CEO’s sexually assaulting their developers đ
They’re inclusivity consultants for video game developers. They worked on Suicide Squad, which was a failure, and they’re struggling to preserve their reputation while being piled on by conservative activists.
Just bunch of racist hating white people. That’s all they are, nothing else to them.
They are the recent target of anti-woke activist gamers for their work as diversity consultants.
The argument is typically that they’re the reason for certain games’ failures, which typically ignores the successful games they’ve worked on, and that the issues with the failed games they were involved with having nothing really to do with diversity.
There’s a decent chance this’ll get me downvoted to oblivion in this sub for saying it, but it appears to be mostly an outlet for bigots and misogynists looking for a place to direct their misplaced anger.
activists larping as consultants because big publishers take ESG funds from big companies to make games more “diverse”. [Here is a concise Video from a couple months ago explaining the why and who of whats been happening.](https://www.youtube.com/watch?v=zk0YY5gk3_A)
Don’t be afraid. It’s never too late to be informed.
They’re inclusivity consultants that have been exposed as narcissistic bullies. What they do is completely unnecessary anyway. In house writing teams should not be concerned about these people. Developer’s should make their games freely and however they want to. The gaming public will judge after that.
They are a company that tries to scare devs into making everyone a POC and queer because if they donât twitter will yell at them, they have their stink on many recent games, all of which suffered for their involvement, even Spider-Man 2.
lol the downvotes, that is literally what THEY say they do folks.
They took that joke and turned it into a company.
âHow do you make a dead baby float?â
They are a consultancy firm which offer insights into diversity and sensitivity and things like that.
Game companies will reach out to them and ask them to take a look at their stories and characters to look for any potential harmful tropes or double meanings they don’t want to convey. SBI will, I’m guessing, provide a list of suggestions and improvements and the game company will choose whether to implement them or not.
They’ve worked on games like Spiderman 2, Alan Wake 2 and Suicide Squad: Kill the Justice League.
The usual suspects have taken issue with this, and are having a full blown tantrum. They are less ‘Sweet Baby Inc’ and more ‘Screaming Toddler Inc’.
How people honestly go through their lives like this, I have no idea. But hey, it makes for some good comedy.
They’re just the target of a bunch of right winger incel weirdos. You’ll notice a common thread among the people who are freaking out about them.
I assume it’s ink made from sugar and babies?
This pretty much covers it.
[https://www.msn.com/en-us/entertainment/gaming/sweet-baby-inc-doesn-t-do-what-some-gamers-think-it-does/ar-BB1jrrl4](https://www.msn.com/en-us/entertainment/gaming/sweet-baby-inc-doesn-t-do-what-some-gamers-think-it-does/ar-BB1jrrl4?ocid=socialshare&pc=ENTPSP&cvid=0204c3a0c87548e9bbe72c312ac0d03b&ei=20)
Watching steam forum dwellers short circuit when they realise Valve is on the Sweetbaby website is quite something
Sounds like a Company that sells only the most degenerate porn.
They’re a video game studio that is known for injecting Identity Politics into everything they do.
They are also known for attacking people and trying to get them banned off platforms for not liking them.
They were involved in recent terrible titles like, God of War Ragnarok, Alan Wake, and Spider Man. If the stories are true, they are the ones responsible for Kratos being recast as Caitlynn Jenners. /s
My understanding is they are a company that assess diversity and stuff to raise what essentially is a companies social credit score. Itâs to make them look good for being progressive.
Itâs a completely nonsensical score that is more for company PR and stock investing reasons than anything.
Theyâve influenced games that have been both unsuccessful and successful.
But they exist primarily to make a company look good, a score a company can point to, to say âhey we are goodâ
But this problem of ESG scales across MUCH more than just video game. It goes to companies from like Apple to Toys are Us. So itâs primarily to deflect bad company practices.
Like Nike can go âwe have a high ESG score so we are a positive force in the world for human empowerment!â But in the meantime actively contract companies that employ child labor, poor work condition, etc.
Itâs a score used for deflection. And video game companies use it to perhaps cover up negativity for crunch, low wages, layoff culture, etc. because those donât affect the score. The things that actually matter.
They make Sweet Baby Ray’s bbq sauce
They’re narcissistic bullies who insert left-wing propaganda into games under the guise of “inclusion” and “diversity”.
Pointless diversity hires that don’t need to exist
Their job is to tell game companies to put a chick in their games and make her gay and lame.
Basically a company that provides consultants for content writing and checking. They aim to make sure the material is inclusive – if the studio is interested in doing so. Some make use of Sweet Baby Inc. or similar service providers. Some do not.
Anyway, some people discovered SBI and listed all the games they worked on, some of which have been financial disasters. Some not. Lots of opinions thrown around and a lot of drama.
They’re just a consulting firm that some devs hire to check for inclusion and diversity in their games and they worked on games like spider man and god of war. Ultimately they’re pretty harmless but you’ll always have people freaking out about weird things I guess.
They get paid to tell Devs to make Characters black/gay.
They make racist sauce from what I’ve gathered.
> **Sweet Baby Inc.** is a Canadian narrative development and consultation studio based in Montreal. Founded by former Ubisoft developers Kim Belair and Ari MacGillivray, the company consults on video game narratives during development to promote safer working environments and diverse representation within game narratives and studios. Sweet Baby has consulted with several developers and games, including *Sable*, *God of War Ragnarök*, and *Alan Wake 2*. The studio came under scrutiny in 2024 by online users who claimed it promoted a “woke agenda”.
* Excerpted from [Sweet Baby Inc.](https://en.wikipedia.org/wiki/Sweet_Baby_Inc%2e) at the English Wikipedia
Itâs nothing, just ignore it⊠the whole thing just is a bunch of loud bigots getting mad about POC and LGBTQ representation in gaming.
From what I have seen they basically a consultant on diversity in gaming. They have helped in the production of both good and bad games. People are worried that their influence has made games worse. Also I have seen that people involved in GamerGate are working for Sweet Baby Inc. I dont if thats true but someone can fact check me.
Itâs an extremely racist chick that says unhinged stuff online and started a company where she helps other companies with⊠well nothing really sheâs quite useless too
Well, lots of people have already answered what they do, but I’ll go on a little further. For a lot of people, what they are is part of a bigger problem. One that is killing many bigger game studios.
The real problem I have with them is that they are, in no way, trying to improve any game they work on. An enjoyable experience is simply not one of their objectives.
They are far from alone with this, and hardly the worst piece of the puzzle, but it’s just one more road block between a dev wanting to make a great game and the wealthy elite wanting to make something that maximizes profits.
Itâs a DIE consulting company focused on narratives, character arcs, and diversity stuff. Theyâre currently getting bent out of shape that some Brazilian doesnât like the games theyâre involved in, and have started a harassment campaign against the guy.
American rapper, and good friend of DaBaby and Lil Baby
Inclusivity consultants that add nothing neccessary to the games they work on.
Political activist “consultants” that pressure/coerce/shame/force Progressive ideology (“The Message”) into game writing versus letting things develop naturally as good or bad writing…now you have a green-haired 20 year-old with the most recent pronouns telling you your protaganist is too white and needs to be gay. Think of the Commissars of old Soviet Russia, but in game writing, or if the Mob decided they were Marxists now, and have you fired/cancelled based on the Court of Twitter instead of just breaking your knees. They use fear to get what they want.
I think it’s pretty much propaganda quality-control in the entertainment median. I also doubt SBI is the only one…it’s just one company that got noticed. Black Rock has a _ton_ of money to bait companies to hire these “consultants” to force change (DEI). A lot of these board heads were greedy and have open their doors wide, but now their profit margins are tanking and realized they made a horrible deal. I believe a lot of gaming companies are liquidating staff to purge the cancer…it won’t work. The fans (the consumer) is where the power lies, not activist consultants and Twitter. Their greed and stupidity has left them burning in a hole đ€Ł
Michiavelli once mused on the fact that if the people fear you for enough time eventually it will blossom into full-blown hatred and your destruction. I say start playing those fiddles.
It’s only an issue in twitter and issues on twitter are not worth anyones time.