Luxury styling entertainment platform DREST has appointed Julien Dulioust as General Manager of Game as it continues to expand its executive leadership team and accelerate global growth.
Dulioust will lead product development, commercial performance and user acquisition strategy, reporting directly to founder and CEO Lucy Yeomans.
He joins DREST with more than 20 years of experience across the gaming industry, having previously held senior leadership roles, including Head of Product & Strategy at Electronic Arts, Senior Director of Product Strategy at CCP Games, Head of Football at Sleeper, and SVP of Product & Operations at OneFootball.
During his career, Dulioust has led strategy, monetisation, and growth across globally recognised gaming franchises, including FIFA, Need for Speed, Battlefield and EVE Online. Before moving into gaming, he began his career in the luxury sector with roles at Louis Vuitton and Van Cleef & Arpels.
“Julien brings exceptional expertise in building world-class experiences and growing engaged communities alongside a genuine appreciation for fashion and luxury,” said Yeomans.
“As we continue to redefine how audiences engage with luxury fashion through interactive experiences, his leadership will be instrumental in shaping our next chapter.”
Commenting on his appointment, Dulioust added: “DREST occupies a truly unique space, bringing together fashion, creativity and digital innovation in a way that feels both visionary and culturally relevant.”
“I’m excited to join the team and help build the next generation of experiences for our audience and brand partners alike.”
The appointment comes as DREST continues to position itself at the intersection of fashion, gaming and entertainment, creating interactive styling experiences that connect luxury brands with a global audience.
Founded by former editor Lucy Yeomans, DREST has partnered with several luxury fashion houses and retailers to develop digital styling experiences, as it continues to explore new ways for consumers to engage with fashion and beauty through immersive gameplay and branded content.