FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in San Jose, California. FloElite will carry comprehensive coverage across all divisions — Individuals, Teams, Adaptive, Teenagers, and Masters.
The majority of events will be available free on Amazon Prime Video, YouTube, FloElite social channels, the CrossFit App, and CrossFit Games YouTube. FloElite subscribers will have access to select exclusive events, original programming, and editorial content. FloSports will also contribute a “Performance of the Day sponsored by FloElite” prize, announced daily on the CrossFit Games LIVE Daily Recap Show on CrossFit’s YouTube channel.
“We’ve seen firsthand the passion of the CrossFit community and the demand for premium live coverage of the sport,” says Phil Wendler, EVP Rights Acquisition, FloSports. “By expanding our partnership, we’re able to provide the direct investment needed to grow coverage of the sport and increase exposure of the events and athletes via our unique distribution, content, and marketing channels designed to maximize reach and engagement.”
“CrossFit is built on a foundation of grit, community, and pushing the boundaries of human potential,” says Jenna Hauca, CMO, CrossFit. “Our priority has always been making the CrossFit Games more accessible and more engaging for fans around the world. This expanded partnership with FloSports is a direct investment back into our sport, our athletes, and our global affiliate community. By blending free and premium viewing options, we are ensuring that whether you are a fan watching from a local box or tuning in across the world, you will have front-row access to the extraordinary stories and unmatched determination across every single division of the Games.”
2026 CrossFit Games Schedule
Masters: July 21–24Individual and Team: July 22–26Teenage and Adaptive: July 24–26