TOKYO – The upcoming Asian Games in central Japan will feature esports as a medal event for the second time, raising hopes of further growth in competitive video gaming.
Masato Ochi, vice chairman of the Japan Esports Union, sees the Asian Games as “a major turning point in attracting more people.”
Esports made its Asian Games debut as a medal event at the 2022 Asian Games in Hangzhou, China, which were postponed until 2023 because of the COVID-19 pandemic. It was previously featured as a demonstration event at the 2018 Asian Games in Jakarta, Indonesia.
Medals will be up for grabs in 11 esports events at the Sept. 19 to Oct. 4 Asian Games in Aichi Prefecture, centered around Nagoya.
The lineup includes “eFootball,” racing title “Gran Turismo 7” and a martial arts team event featuring the popular “Street Fighter” franchise.
Japan’s qualifier for the Asian Games was held in Tokoname, Aichi, in March as part of an esports-themed gathering and as a pilot competition for the games. It drew around 10,000 people over two days.
“We want to make the most of the home advantage of competing in Japan and work together to do our best,” said Japan team member Higuchi, who goes by a single name.
The number of fans, including people who watch esports matches and streaming videos, was estimated at roughly 9.67 million in Japan in 2024, while the domestic market was projected to reach 16.1 billion yen ($101 million), up 9.9 percent from the previous year, according to JESU.
“Many people have heard the word ‘esports,’ but still don’t really know what it is. I hope the number of players will grow through the Asian Games,” Ochi said.