Intel won me over with their marketing campaign videos. I work mostly in Davinci Resolve/Fusion with a good mix of 4k video, 4k VFX and some light AAA gaming. Because I'm still using a 4090, I think the improved iGPU in the 270K Plus will keep me going awhile longer given the high price of ram, storage, and 50 series GPUs (Davinci Resolve Studio can use both the GPU and iGPU, while the 50 series has dedicated media engines). This will be a refresh build, using some parts from my previous workstation and Newegg's trade in program to cut cost and see if the hype is real or if this may be Intel's final swan song.