Unity is selling off its Supersonic label and shutting down the Ironsource Ad Network.
An investor update released today confirms that the Ironsource Ad Network is closing down effective April 30. Unity has also started the process to divest its casual game publishing arm, Supersonic, the label behind hits like Bridge Race, Going Balls and Build A Queen. It has appointed a financial advisor to speed up the sale of Supersonic, according to the investor filing.
The Ironsource closure and sale of Supersonic are intended to “simplify the business”, Unity told investors. Beginning in the first quarter of 2026, Unity will report Strategic Grow revenue, excluding the Ironsource Ads Network and Supersonic parts of its business.
As part of the investor update Unity also announced preliminary revenue and Adjusted EBITDA for the first quarter 2026, which came in above guidance.
The firm expects to report Q126 revenue of $505-508m, above the expected $480-490m. It expects Adjusted EBITDA of $130-135m for the same period, notably ahead of previous guidance of $105-110m. That Adjusted EBITDA figure represents year-over-year growth of 58%, the firm said.
The growth was driven by its adtech product Unity Vector, and better than expected performance in Create, its engine business. Unity expects Grow (its ads/UA arm) to generate revenue of $352m in Q126, and its Create (engine) business is expected to make $155m in revenue.
Unity closing its Ironsource Ad Network and the prioritisation of its Vector technology means that there’s little left of Ironsource within Unity after the companies completed a merger valued at $4.4bn in 2022.
The merging of the two companies does not seem to have gone all that well. We were told that practically all of the Ironsource executive team announced their departure from the company in January 2024.
And in October 2024, sources told us of alleged bullying and mismanagement within Unity’s adtech arm that led to a toxic atmosphere, unhappy staff and dozens of resignations.