Hamburg-based mobile gaming startup Minit Games has emerged from stealth with $2 million in pre-seed funding to develop a feed-first platform for short-form gaming. The round was led by LVP and Sony Innovation Fund, with participation from industry angels Stefan Klemm, Timo Soininen, and Klaas Kersting.
Founded to rethink how players discover and interact with games, Minit Games is building a platform designed around algorithmic feeds rather than traditional app stores. The company aims to remove the friction typically associated with discovering and downloading new games by enabling instant play directly within a personalized content feed.
The platform delivers bite-sized games that load immediately without downloads or store pages. Users can scroll through a feed of interactive titles and tap to begin playing instantly, mirroring the way audiences already consume other forms of digital media such as video and social content.
Minit Games said the approach addresses a longstanding problem in the gaming industry: discoverability. Traditional mobile game distribution often relies on rankings and storefront placements, which can make it difficult for new titles to reach audiences. By shifting discovery into a personalized feed, the company believes players will encounter more relevant content while developers gain improved visibility.
The platform is also designed as an open ecosystem for creators. Developers can build games using professional game engines or emerging AI coding tools and publish them directly into the feed. Minit’s recommendation engine analyzes user interactions and engagement signals to surface content to the most relevant audiences.
The company is currently preparing for an invite-only alpha launch as it begins rolling out the platform.
KEY QUOTE:
“Players live in feeds. Games are still trapped in stores. Today, Minit Games emerges from stealth with $2M in Pre-Seed funding led by Lvp and Sony Innovation Fund, with participation from leading industry angels Stefan Klemm, Timo Soininen, and Klaas Kersting. We’re building the feed-first platform for short-form play. Every major media format has moved to algorithmic, frictionless feeds. Gaming hasn’t. Finding a new game still means digging through store rankings, downloading, and waiting. Great games get buried, and players never see them. Minit changes that. We deliver bite-sized games that load instantly in a personalized feed. No downloads, no wait times, no store pages. Just tap and play. For creators, Minit is an open platform. Use any tool you love, from professional engines to AI coding tools, and publish directly to the feed. We handle discovery through an AI-driven recommendation engine that learns from every interaction. We’re currently preparing for our invite-only Alpha launch. Welcome to the next era of play.”
Minit Games — Company Announcement