I’ve been a mobile gamer for a long time, and like many in India, I started my journey on Free Fire because I had a low-end device back then. I played it for about 7 years. Recently, I finally upgraded to a high-end device that can handle any game, and naturally, I moved to BGMI simply because that’s what everyone around me plays and talks about.
But then, I decided to explore. I tried several high-graphic titles, including Delta Force, but I finally found my "sweet spot" with COD Mobile (CODM).
Honestly, it’s a masterpiece. The mechanics, the fluid gameplay, and the graphics are top-notch—they aren't "cartoonish" like some games, yet they aren't an unnecessary burden on the device. It hits the perfect balance.
But here is my question: Why is such a superior product not being promoted in India?
* The Marketing Gap: We all remember how PUBG (now BGMI) used to have massive campaigns on TV and online platforms. Free Fire constantly brings India-specific events and localized content to keep players hooked. In contrast, I’ve never seen a truly impactful, large-scale campaign for CODM in India.
* The "Friend Circle" Problem: Most Indian gamers play what their friends play. Since there’s no visible promotion, many don't even know CODM exists as a high-quality alternative. I’m currently playing alone because none of my friends were even aware of how good this game is.
* Hardware is no longer the excuse: Earlier, people said CODM was too heavy for Indian phones. But in 2026, many of us have devices that can easily run high-end games. The audience is ready, but the visibility isn't there.
It’s frustrating to see a game with such "extreme good" graphics and mechanics stay niche just because of a lack of marketing. Why is Activision not trying to attract the millions of players who are looking to "upgrade" their gaming experience?
What do you guys think? Is it a massive failure in strategy, or does Activision just not care about the Indian mobile community?