If you think that the news about The Sims Franchise’s future post-buyout couldn’t get any better, we now apparently know that EA has been doing an internal playtesting and surveys for a new The Sims Virtual Currency. Titled “Mooca”, the new virtual Sims currency doesn’t just mean that we might get a new game currency. But also a new place to get premium Sims content, items and possibly even extra features for the game.
Unofficial Mooca Coin Concept
Current Reports about The Sims Virtual Currency
Yesterday we reported about a new Rumor of The Sims Franchise’s future and internal new frameworks that EA is allegedly imposing onto Maxis team. Including EA’s direct control into the game’s monetization, involvements in creating digital storefronts, subscription models, paid and virtual reward currency and more. Here’s what the statement said:

The new framework will restructure the franchise to heavily involve EA into the day to day operations, and rather than Maxis coming up with ideas to meet the targets set by EA, sections of EA will now be more involved in the game from how content is created, distributed and monetised. Plans include subscription models, digital storefronts with paid and virtual reward currency, deeper engagement events, creative direction and more. This will include creative control on execution of ideas to minimise development costs, with EA being more involved in working with game designers.
New “Mooca” Sims Currency Mentioned
Following the report, Sims creator and insider @lunar_britney shed some more light about what’s been going on behind the scenes with user research into the new digital currency. Alleging that EA had an internal survey “months ago” for a new Digital Currency for The Sims titled “Mooca”.
if you think THIS is too much DLC, if EA’s buyout goes through in Summer, 2026 – prepare for worse. There were surveys months ago about a digital currency coming into the sims called Mooca (the cowplant icon)
Source
There’s currently no information if the new “Mooca” currency is just a placeholder name, and if the currency will be used for The Sims 4, Project X or both.
Previous Mentions of Subscriptions and Passes
Just last month we reported about a new type of Subscription Pass mentioned in the backend of EA’s site servers. Which seems to hint at a possible “Collector’s Pass” which would grant player access to the entire DLC catalogue for The Sims 4.
“key: “CANCEL_MEMBERSHIP_FEEDBACK_TS4_SUBSCRIPTION_TEXT_URL”,
“value: https://help.ea.com/articles/the-sims/the-sims-4/managing-collectors-pass-membership/”
“key”: “CANCEL_MEMBERSHIP_META_TITLE”,
“value”: “Cancel The Sims 4 Collector’s Pass – Electronic Arts”
“key: “CANCEL_MEMBERSHIP_TEXT_BODY”,
“value”: “Before you go, how about taking your membership for a last spin with one of these Packs?”

Back in December 2014 we reported about EA’s first considerations about a “Sims 4 Premium” experience, which apparently was put to rest…until now.
The initial “Sims 4 Premium” experience promised players access to new Pack releases along with exclusive content that the Premium membership would provide.
![]()

If the rumors of a new Sims Digital Currency are titled “Mooca” are true, we wouldn’t just be getting new forms of subscriptions. But a whole new experience similar to what we had with The Sims 2 Store and The Sims 3 Store.


What do you think?
Would you ever indulge in spending your real money on virtual The Sims currency? How about playing The Sims 4 DLC through a subscription monthly pass? Let us know what you think of these concepts in our unofficial community poll below and see how others voted!
What are your thoughts on the latest Sims Mooca Digital Currency reports? Let us know in the comments below and stay up-to-date on all the latest Sims News & Rumors right here on Sims Community!
