Jeep has reached a one-year deal to serve as the presenting sponsor of X Games Aspen 2026. Publicis Collective helped the auto manufacturer with the negotiations. Financial terms were not shared with SBJ.
Along with the presenting sponsorship — the event will officially be called X Games Aspen 2026 Driven by Jeep — the company will be the exclusive auto partner, with its vehicles acting as shuttles and product placements around competitive spaces. Jeep previously maintained a 20-year sponsorship relationship with the X Games (2003-2023).
X Games Aspen will take place at Buttermilk Mountain in Aspen, Colo., from Jan. 23-25. It’s the 25th consecutive year for the event at that location.