The number of new games entering the market continues to grow. Over 19,000 titles were added to Steam in 2024 alone!
For developers, this means one thing: increasing competition for player attention. At the same time, marketing budgets are under pressure to deliver more measurable impact, faster. In response, Xsolla has introduced Cloud Gaming trials as part of its updated Xsolla Cloud Gaming solution, giving developers a practical way to turn game discovery into real revenue.
This approach will allow studios to deliver browser-based trial experiences and convert players through direct purchases, all while maintaining full control over data, user journeys, and campaign performance.
Let’s explore how Xsolla Cloud Gaming trials can help teams accelerate acquisition, improve conversion rates, and build smarter, more cost-effective launch campaigns.