We all know how satisfying it is to secure a bargain and know you’re donating to a good cause at the same time. But while it’s easy to see why charitable bundles are so appealing to players, did you know they can be every bit as rewarding for game developers and publishers, too?
Green Man Gaming’s all-new charity bundle platform, Green Man Gaming Charity Bundles, has been designed from the ground up to connect developers, publishers, and consumers, extending the lifecycle of games while supporting the special causes that are close to our hearts.
By leveraging the expertise it has developed in creating a trusted eCommerce platform that supports games of all sizes, Green Man Gaming is now applying that experience by expanding its portfolio of services to offer curated charity bundles that benefit players, partners, and the broader community — a win-win-win for all.
Paul Sulyok, Green Man Gaming CEO and founder
“We have built these charity bundles to be a force of positivity in an industry which has seen difficult times of late,” says Paul Sulyok, founder and CEO of Green Man Gaming.
“We feel the opportunity to support gaming for good, whilst giving publishers and developers the tools to secure incremental revenue from their products, is a win-win the games industry needs right now. We can’t wait to build this initiative collaboratively with our fantastic developer and publishing partners.”
Leading the charge will be new general manager, APAC, Paul Herron. Paul not only brings the expertise of 11 years at Humble Bundle to the new charity strategy, but his appointment also recognizes the rapid growth of the Asia-Pacific market.
That’s why it’s expanding into the region with this industry veteran at the forefront and establishing an Australian base, putting the firm closer to partners in the region looking to bring their games to Western markets.
“It’s an honour to be joining the Green Man Gaming team and spearheading not only the Bundles launch but also the expansion into the APAC regions,” Paul says.
“Charity bundles not only offer amazing curated content for consumers, they offer the opportunity for many great games to break through the noise of thousands of new titles that are launched every year. I’m excited to showcase what we have been working on and how Green Man Gaming will provide value across the whole lifecycle of a game.”
As for how the company will achieve this? Green Man Gaming’s charity bundles are built differently. It understands the pain points, and that’s why it’s committed to transparency: transparency of price, regional accessibility, and charitable impact.
Paul Herron, Green Man Gaming general manager
Not only does it guarantee fulfillment — ensuring every purchase comes with instant key delivery — but it’s also committed to a transparent design that provides players with real-time stock indicators, a rare thing indeed in the industry, and regional pricing, building customer trust and managing expectations.
Charity bundles will be priced appropriately for different territories and, of course, all bundles will be supported by a charitable organisation tackling the causes that mean the most to its players.
Not only does this new, sustainable, and partner-friendly initiative make game discovery easier for players, but it also helps publishers reach wider audiences and open up new revenue streams. Charity bundles also offer a viable complement to subscriptions, too — for both game makers and consumers looking to maximize value and cost.
Because charity bundles aren’t just a means of supporting worthy causes; they’re also the ideal alternative to overcrowded storefronts, and can be grouped to target certain genres, fanbases, existing communities, and more.
They are also an incredible discovery tool that revitalizes overlooked titles and helps hidden gems rise to the top.
This new service also complements Green Man Gaming Distribution, the DMS service that has proven to boost not just discoverability, but revenue by 20-30%, too. It puts your game in front of more than 100 million gamers in over 180 vetted “Green-tailers” across the world.
The charity strategy will kick off with SpecialEffect’s One Special Day appeal, the specific titles for which will be announced soon.
Green Man Gaming already has a proven record of driving sales and visibility, and now it’s actively seeking developers, publishers, and charities interested in participating in this new initiative.
Whether you’re looking to boost awareness for a great game, or align with a meaningful cause — or both — Green Man Gaming’s Charity Bundles platform is designed to deliver results. Click here to find out how.