From Games to the Big Screen: The Impact of IP Across Platforms
An analysis of how transmedia for gaming IP has affected mobile app and video game engagement across platforms.
Hollywood’s increasing investment into original game IP has produced massive success in the last year, with games like Fallout, Minecraft and The Last of Us getting the scripted treatment.
Our report From Games to the Big Screen: The Impact of IP Across Platforms examines the impact such offerings have on revenue and engagement, looking at the symbiotic and often mutually-beneficial relationship between content pieces of the same franchise.