For Layden, it’s important to fill the gap between indie games and AAA games, and what he wants to create is a “publishing concern”, which could mean that he will invest in games that are in the AA category, giving them more opportunity to experiment and take risks with their projects, without aiming for a sequel or becoming a blockbuster.
Another aspect he mentioned is who the target audience will be. He wants games that people actually finish: “When the average gamer was between 16 and 24, you are time rich and money poor; but if you’re between 28 and 32, you may not be money rich, but you’re definitely time poor,” he said.
He didn’t fully explain what he will do or when we’ll see any of that, but allowing developers and studios to create AA games without worrying about a huge budget could be a good thing for the industry.