MLB is off to a strong start, with national partners — new and old — seeing gains at the All-Star break.
The “Sunday Night Baseball” package is off to its best start since 2008 in Year 1 with NBC, averaging 2.4 million viewers. That does not include any games exclusively on Peacock. This is up 41% from what ESPN was averaging last season. NBC’s first Yankees-Red Sox broadcast of the season is its top telecast to date at 4 million viewers.
Fox is off to its best start to the season since adopting an April season debut in 2023, averaging 2.27 million viewers for Saturday prime-time regionalized windows. That’s 10% better than the same point last season. The network also drew 5.9 million viewers for the 30-minute MLB All-Star Selection Show on July 4, marking the show’s best audience since it began in 2007. Fox put the show right after the France-Paraguay round of 32 match at the World Cup.
ESPN/ABC’s new slate of MLB games (13 non-Sunday telecasts) are averaging 1.12 million viewers to date.
TBS/truTV is having its best start to an MLB season since moving to Tuesdays in 2022, averaging 466,000 viewers for non-exclusive games. The company is up 21% to date.
MLB Network is seeing its best game average since 2018, with 214,000 viewers for non-exclusive telecasts. That’s up 9% from the same point in 2025. The league-owned network’s “Showcase” telecasts, which it produces, are averaging 313,000, up 36%. Across its games, younger adults (18-34) are up 10% (MLB Network’s studio shows are also up 50% in that demo).
Overall, each MLB Network studio show is seeing a viewership jump this season. “MLB Central” is up 34%, “MLB Now” is up 19%, “Intentional Talk” is up 18%, “MLB Tonight” is up 25% and “Quick Pitch” is up 22%. Even “Big Inning” — where MLB Network does a live look-in of games — is up 24% (the best show delivering 310,000 viewers).
“These few days [around the All-Star break] show how we are operating multiple tracks at the same time: producing exceptional programming on MLB Network and helping our partners in a multitude of ways,” MLB Network President Bill Morningstar said. “The work is a testament to our dedicated behind-the-scenes crew.”