Reports of the week:
AppMagic: Top Mobile Games by Revenue and Downloads in May 2026
Games and Numbers (May 20 – June 2, 2026)
GameAnalytics: Mobile and PC Game Benchmarks in 2026
AppMagic reports revenue net of store fees and taxes. Android revenue from Chinese stores is not included.
Honor of Kings continues to sit at the top of the chart by a wide margin. The game earned $155.9 million in May, not counting the Chinese Android market.
Whiteout Survival ($105.2 million) and Royal Match ($105.1 million) take second and third.
Gossip Harbor continues its slow climb toward the top. The game is in the top 5 by revenue, earning $96.8 million in May (the second-best month in the game’s history), and its monthly revenue growth chart looks like a dream.
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Something happened to Last War: Survival’s revenue in May. IAP revenue dropped 30%, with the game earning $80.7 million, its lowest since March 2024. The game’s official website greets visitors with a large banner promoting purchases through its D2C store. The sharp revenue drop may be tied to an active push to redirect the audience to the game’s own shop. There is also a meaningful decrease in marketing spend from the beginning of the year, so this might also be the reason.
Top 15 games by Downloads and Revenue in May 2026.
The download chart has finally seen some movement. Arrow puzzle games have taken the top spots: Arrows: Puzzle Escape (28.6 million installs in May) and Arrows GO! (23.8 million installs).
In the same category, Arrow Puzzle: Tap Puzzle Games (10.5 million installs) ranks #10. This game and the chart leader, Arrows: Puzzle Escape, have the same publisher – Miniclip.
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The company analyzed data from 16,262 games using GameAnalytics. iOS and Android figures are combined.
All titles in the sample have at least 1,000 MAU.
❗️GameAnalytics provides aggregated figures across all genres.
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By country, the highest D1 Retention is, as usual, in North America, Europe, and Oceania.
Median D7 Retention across the industry is just under 4%.
The top 25% sit in the 6-7% range.
The top 10% reaches 11-12%.
The top 1% posts D7 Retention figures above 25%, sometimes reaching 28%.
Median D30 Retention is 0.69%- 0.79%, which is usually insufficient for healthy product operations.
The top 25% comes in at around 1.6%- 1.8%.
The top 1% reaches 13-15% D30 Retention. These are typically the titles that generate serious revenue.
Player activity is broadly stable throughout the week. Each weekday accounts for 13-14% of weekly playtime. On weekends, that figure rises to 15.92% (Saturday) and 15.93% (Sunday). There is a difference, but not a dramatic one.
From a playtime perspective, regional figures diverge significantly from retention patterns. Africa, for instance, shows the highest playtime.
For session length, the top 25% titles average around 5.2 minutes per session. The top 10% reaches 8 minutes.
The top 1% sees around 22 minutes per session.
The regional breakdown shows very different consumption patterns. Europe favors longer sessions, while Africa, the Middle East, and South America tend toward shorter ones.
Top 25% titles see 5.3-5.7 sessions per day. Top 10% reaches around 9.6.
The top 1% averages around 14 sessions per day. Guest experts in the GameAnalytics report note that the best titles capture a disproportionately large share of player time relative to other games.
GameAnalytics analyzed 3,582 games with at least 100 MAU during the analyzed periods.
In absolute terms, D1 Retention on PC is lower than on mobile. Top 25% games sit at 15-16%.
Among the leaders (top 1%), the figures are comparable to mobile: D1 Retention at 50-60%.
Top 10% titles have a D30 Retention of around 2.5%.
The top 1% reaches 10%, though the chart shows this metric declined over the course of 2025.
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Median daily session count on PC is 1.65-1.7. The top 10% is nearly double that, reaching 3 sessions per day.
The top 1% reaches 7-10 daily sessions.
❗️Given the session lengths, it’s not entirely clear how 7-10 sessions per day fit into a normal day.
The median DAU/MAU ratio was 4-5% in 2025.
Top 10% titles often exceed 13-15%, reflecting more frequent player returns.
The top 1% sits just below 40%.
In 2025, the median game with GameAnalytics SDK installed attracted between 600 and 900 new players per month.
The top 10% differs dramatically, bringing in over 20,000 new players per month.
The top 1% is in a different league entirely: 400,000-500,000 new players per month.
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